Loading
Dance Data Project
  • About
    • Our Purpose
    • The DDP Team
    • The DDP Advisory Council
  • Research
    • Our Research
    • Research Calendar
  • Advocacy
    • Connecting the Dots: Yes This Is An Arts Story
    • #AskB4UGive
    • Financial Literacy Checklist
    • Minding The Gender Pay Gap
  • Resources
    • 2020-2021 Season Status Updates
    • Covid-19 Resources
    • Competitions, scholarships, w/ deadlines, requirements, stipends, grants, etc.
    • List of Women in Prominent Creative Roles
    • Choreographer Checklists
    • Books and Film on Ballet and the Business of Ballet
    • Articles and Research
    • Previously Published Research
    • Minding The Gender Pay Gap
  • Interviews
    • Global Conversations
    • DDP Talks To
  • News
    • Announcements
    • DDP in the News
  • Contact
  • Donate
  • Search
  • Menu Menu
  • Twitter
  • Facebook
  • Instagram

News

"The Devil Ties My Tongue" SKETCH Series 2013 | photo: David DeSilva

Axios: Women’s sports are having a moment

June 3, 2019/0 Comments/in Other Arts & Related Fields /by dancedata

By Kendall Baker

8 May 2019

In the last few months, multiple big name brands have pumped significant dollars into women’s sports, signaling that an increase in media exposure could be having a seismic impact on the business of female athletics.

Driving the news: AT&T signed a multi-year partnership with the WNBA, becoming the first non-apparel company to have its logo featured on the front of all 12 team jerseys. Barclays made the “largest single investment in British women’s sports,” signing a three-year, $11 million sponsorship deal that will see the top league rebranded as the Barclays FA Women’s Super League.

  • Budweiser announced its first-ever sponsorship of women’s soccer, inking a deal with the English national team.
  • Nike has shifted its entire business around to take advantage of what they consider to be a massive opportunity.

WNBPA director Pam Wheeler told sports business outlet, JohnWallStreet, that she believes this heightened sponsorship interest is a byproduct of the increased visibility of women’s sports.

  • The proliferation of streaming services and the rise of social media has allowed the WNBA (and others) to reach more people, and the league recently parlayed that uptick in eyeballs into a multi-year deal with CBS Sports that will nearly double its national TV exposure.

The backdrop: Brands have historically ignored women’s pro sports, as have televised news and highlight shows — two realities that go hand-in-hand.

Read the full article on Axios.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.dancedataproject.com/wp-content/uploads/2019/04/Asset-2.png 296 600 dancedata https://www.dancedataproject.com/wp-content/uploads/2019/05/DDP_logo_Primary.png dancedata2019-06-03 08:51:162019-06-03 08:51:18Axios: Women’s sports are having a moment
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • Initiatives Worth Following
  • DDP in the News
  • Global Conversations
  • #YesThisIsAnArtsStory
  • DDP Talks To
  • Ballet Programming, Awards, and Season Announcements
  • Choreographer/Artist Profile
    • New Voices
  • Pay Equity, Transparency and Safety
  • News
  • Other Arts & Related Fields
  • DDP Announcements

Tags

Akram Khan Alastair Macaulay Alexander Sanger Alexandra Botti Alexei Ratmansky Anna D- Shapiro Ballet West Black Swan Caroline Miller Classical Indian Dance Courtney Escyne Cristina Rocca Dance Data Project Dance Magazine Eri Yoneda Financial Times Flesh and Bone Gia Kourlas Gianna Reisen Griselda Murray Brown Harvey Weinstein Heather Hartley Helen Pickett Jennifer Stahl Lauren Lovette Lauren Wingenroth Liza Yntema Luke Jennings Michael Scolamiero New York City Ballet New York Times Not Our Fate Odissi Orlando Ballet Patricia Baretto Peter Martins phindie PRI Public Radio International Ritha Devi Roell Schmidt Tania Castroverde Moskalenko The Guardian Twyla Tharp Vail Dance Festival

Contact Us

Reach out to us to learn more about our mission.

Contact Us

"The Devil Ties My Tongue" SKETCH Series 2013 | photo: David DeSilva

About DDP

  • About the Dance Data Project
  • The DDP Advisory Council
  • The DDP Team
  • DDP in the News

Research

  • Our Research
  • Research Calendar

Interviews

  • Global Conversations
  • DDP Talks To

Resources

  • Resources
  • 2020-2021 Season Status Updates
  • Articles and Research
  • Books and Film
  • Choreographer Checklists
  • Competitions & Scholarships
  • Covid-19 Resources
  • List of Women in Prominent Creative Roles
  • Minding The Gender Pay Gap
  • Previously Published Research

Advocacy

  • Advocacy
  • #AskB4UGive
  • Financial Literacy Checklist

Contact Us

© Copyright - Dance Data Project
  • Twitter
  • Facebook
  • Instagram
  • Terms & Conditions
  • Privacy Policy
  • Data Disclaimer
  • Press
  • Submit Your Data
New York Times: Employers Who Talk Up Gender Equity, but Silence Harassment... Pointe: Modern Dance Choreographer Pam Tanowitz On Approaching The Ballet World...
Scroll to top