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"The Devil Ties My Tongue" by Amy Seiwert performed for the SKETCH Series, 2013. Photo by David DeSilva. Courtesy of Amy Seiwert's Imagery
"The Devil Ties My Tongue" by Amy Seiwert performed for the SKETCH Series, 2013. Photo by David DeSilva. Courtesy of Amy Seiwert's Imagery
By Kendall Baker
8 May 2019
In the last few months, multiple big name brands have pumped significant dollars into women’s sports, signaling that an increase in media exposure could be having a seismic impact on the business of female athletics.
Driving the news: AT&T signed a multi-year partnership with the WNBA, becoming the first non-apparel company to have its logo featured on the front of all 12 team jerseys. Barclays made the “largest single investment in British women’s sports,” signing a three-year, $11 million sponsorship deal that will see the top league rebranded as the Barclays FA Women’s Super League.
WNBPA director Pam Wheeler told sports business outlet, JohnWallStreet, that she believes this heightened sponsorship interest is a byproduct of the increased visibility of women’s sports.
The backdrop: Brands have historically ignored women’s pro sports, as have televised news and highlight shows — two realities that go hand-in-hand.
Read the full article on Axios.
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"The Devil Ties My Tongue" by Amy Seiwert performed for the SKETCH Series, 2013. Photo by David DeSilva. Courtesy of Amy Seiwert's Imagery
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