The Simple Dollar: How Women Shoppers Can Beat the Pink Tax

By Nicki Escudero

16 December 2019

Products marketed to women are often more expensive than similar products and services for males. From haircuts to medication, gender-based pricing is problematic for female and male consumers alike, and it’s costing tens of thousands of dollars over a lifetime.

A report by the Joint Economic Committee of the United States Congress found that women pay:

• 92% more than men for dry cleaning dress shirts
• 54% more than men for a haircut
• 13% more for personal care products

The report contains many instances where the same product, in pink, costs several dollars more than its male-targeted counterpart.  This discrepancy is what is commonly known as the pink tax.

Read the full article and download the report on The Simple Dollar’s blog.