Meet the Company: Richmond Ballet
"The Devil Ties My Tongue" by Amy Seiwert performed for the SKETCH Series, 2013. Photo by David DeSilva. Courtesy of Amy Seiwert's Imagery
Meet the Company: Richmond Ballet
Within hours of being introduced to Stoner Winslett, and longtime Trustee Betsy Gayle, I knew that I wanted to make Richmond Ballet our first subject for the new DDP feature “Meet the Company.”
It is not just the landmark four decades that Stoner will mark this year as artistic director, but the extraordinary, highly-professional atmosphere at the company, as well as the sense of pride in tradition and place, that make Richmond Ballet exceptional.
In speaking with these two remarkable women, who together represent over a century of experience with the company, I was treated not only to a genuine wave of southern hospitality, but to a palpable sense of pride and ownership for the community that they have built, extending from within the building into the surrounding city. I kept thinking, “What a great place, I would love to hang out with these women all the time.”
Then, meeting Brett Bonda, with his sense of humor, boundless energy, and constant search for innovation, simply cemented the idea that, though Richmond Ballet may be in a smaller city, the company represents the pursuit of excellence and recognition of the importance of each individual working together.
I saw that every student, teacher, or staff member was greeted warmly and personally. Clearly, Stoner knows every nook & cranny of the building, but I heard her ask over and over about everyone’s family, career ambitions, or his/her personal projects. Brett walks the walk in terms of community engagement and awareness. He realizes that for many Americans, dance is a luxury, coming well after immediate family concerns about enough money for rent, and children’s education and safety.
Introduction to Richmond Ballet
Richmond Ballet was the first professional ballet company in Virginia, but its reach extends far beyond the southern state. Its leaders, artistic director Stoner Winslett and managing director Brett Bonda, have each been a part of the Ballet since its beginning and have each played unique roles in helping it grow. Bonda affirmed, “What we determine to be integral to our mission and vision we ensure is done to the highest level possible. I truly believe this is why the organization has survived through the many challenging years to arts organizations.”
Bonda and Winslett have worked together in varying capacities for 35 years. Their partnership could be a case study for successful management – and equitable management, at that. When asked about the success of their leadership, Bonda said, “We have a mutual respect for each other and the similar expectations and work ethic needed to run a successful organization.” It always comes back to the organization’s mission, Bonda added, writing, “We both strive to continue to support the mission and when we have difficult decisions to make, we always refer to the mission to make sure we are still in line with its original intent.”
DDP had the privilege of interviewing the two leaders to pick their minds about Richmond, their exceptional education and outreach program, Minds In Motion, gender equity, successful management, and 40 years (!!!) of Winslett’s programming and artistic leadership.
Dance Data Project (DDP): This is Stoner’s 40th season with Richmond Ballet – you are the longest tenured artistic director of a major ballet company. What does the 40-year milestone mean to you?
Stoner Winslett (SW): Forty years is a long time – 2/3rds of my life – and it is frankly a time of reflection on how I have spent my professional life. I have no regrets. I have worked really hard and given up a lot but I have gained more. I believe that many people come into the world wanting to leave it a better place than they found it. Even on the darkest days, I know that, working with the other committed artists and our supportive community, Richmond Ballet has made a real difference not only in the Richmond community but in the ballet world as well.
DDP: Brett, you were a dancer with Richmond Ballet beginning in 1985 (its second year as a professional company), danced for 10 years, and then transitioned into administrative roles – this is your thirty-fifth consecutive year with the company. How does your background as an artist influence you as a manager?
Brett Bonda (BB): I feel my background as a dancer/artist has given me a different perspective in approaching my role as Managing Director. I also know that my experience as the first director of Minds In Motion provided me tools that were very similar to managing the entire organization, just in a “mini” version. I’m fortunate that I have “street cred” with the organization, especially with the dancers, since they all know that I know what it was like to be a dancer in the company and when I make certain decisions, I do it in a holistic fashion, not just from a financial or operational view. I think this goes a long way in establishing support from all departments in the organization.
DDP: Tell us more about this initiative, Minds In Motion (MIM).
BB: In connection with the professional company celebrating its 10 year anniversary in 1994, Stoner wanted to give back to the community that had generously supported us over those 10 years, by creating a community engagement program for school students that might not have the interest or inclination to be exposed to dance education. While she could have gone the route of creating a new Swan Lake, Sleeping Beauty, etc. for the Richmond community to celebrate this milestone, her desire to provide quality dance education to a diverse population, was, and still is, a true testament to her wanting to create a company that was truly unique in its culture. She researched several programs around the country and decided to model ours after the National Dance Institute, founded by Jacques d’Amboise.
Personally, deciding to retire from the professional company to start a new program was not an easy decision, but now looking back at the impact MIM has had on so many students, I know it was one of the best decisions I could have made. While it is the piece de resistance to find an Ira White, who started dancing as a MIM 4th grader and is now a professional dancer with our company, it is just as rewarding to hear from the parents of students that tell me that MIM has given their children confidence and pride in other aspects of their lives.
It’s not often that you know you have made a difference in someone’s life, but I know Richmond Ballet and MIM has had such a positive impact on so many children over the past 25 years. And now with our MIM Israel program in its 10th year, the positive impact we are having bringing two diverse populations (Jewish-Israeli and Arab-Israeli) together for a unique, shared experience, is quite remarkable and relatively unheard of in Israel.
Learn more about Minds In Motion here.
DDP: It seems like community is something that comes up again and again when talking about Richmond Ballet. Your vision statement mentions it multiple times, saying, “Through the work of Richmond Ballet, this community will continue to move towards one that universally respects the value of human life, both physical and emotional; the power of cooperation and mutual respect; the work ethic and discipline required to achieve anything truly meaningful; and the joy of existing in a compassionate community.” Have you seen your community in Richmond change over the years as a result of ballet’s presence?
SW: I like to think that the ballet has been a positive influence in dramatic changes in Richmond. Big issues in our community have been and continue to be racial tension, quality of public schools, and the decay of the city’s downtown, and I believe we have been an instrumental force in helping all three.
In terms of racial equity, we have always had a dancer population in our school and company that looks like the faces in our community. We are also excited to be celebrating 25 years of MIM, reaching 4th graders in 20 Richmond area schools, and we have had three company members who are alums of MIM. We moved downtown to our Canal Street location in the year 2000 and have maintained an entire city block of real estate ever since. Downtown Richmond has changed dramatically over the past 20 years and I am certain that our 135 faculty and staff, along with our 900 students and their families, coming in and out of the building every week, have been a positive force in that change.
Also, I feel that every time we take the stage with our mission to “uplift and awaken the human spirit” that we present an oasis which we hope gives a vision of the kind of world that Richmond, and the rest of the planet, can be when good human beings come together and work for the common good.
DDP: What additional programming and innovation can you as a company deliver to the community?
BB: We recently made a commitment to focusing more intently on transitioning students that we teach in our MIM program to more formalized ballet training in the School of Richmond Ballet. This required more studios, so we recently dedicated over $2 million to expanding our basement into 3 additional ground floor dance studios. This has enabled us to provide ballet training to a more diverse population, thereby directly affecting diversity, inclusion and equity for years to come.
DDP: What are your aspirations for the company in years to come?
BB: The company’s artistic standards have risen to such a high level, that we have now turned our focus to enhancing the administrative team. Like most organizations our creative goals are not always within the means of available resources and staffing. We will continue to attract exceptional and creative leaders on our administrative teams, in order to provide the necessary support for the future growth of the organization.
DDP: Choreographers from around the world regularly submit their work to be featured by the company. What do you look for in a choreographer for Richmond Ballet? Has that vision changed overtime?
SW: I enjoy commissioning works very much. Commissions allow our dancers, artistic staff, and production staff to be part of the creative process. The product that comes out is uniquely ours. I also love giving the opportunity for choreographers to work in our very special environment, which they universally report to be supportive and conducive to their best work. I look for choreographers who use the basic line of the classical ballet heritage as part of their own unique language to be voices for today.
DDP: You also said that you actively encourage your own dancers to explore choreography. You yourself choreographed your first full-length ballet at 17. Why do you think it is such a challenge for young female choreographers to receive commissions when there are young women out there who want to do it as badly as the young men?
SW: When I urge our dancers to choreograph, I seem to get similar interest from the men and the women. Perhaps that is because the women in our company have grown up with a female artistic director who choreographs.
DDP: So, leadership from the top down is critical. As the former Vice Chair of Dance/USA, you’ve worked with the most important figures in the American dance scene and set a strong example of inclusivity. According to our research, in the last two seasons Richmond Ballet holds the distinction of being one of the top 15 companies programming work choreographed by women. Why do you think other leaders have not afforded women the same opportunities?
SW: I honestly do not know why there have not been more women choreographers and women directors. I was aware of the small number of female artistic directors, but not the paucity of female choreographers, before I was exposed to DDP. I do think that in the ballet training process, boys may feel more empowered than the girls because there are far fewer of them. Boys tend to get special treatment because they are scarce. Many of them also start later, so they have more in their lives than just ballet.
In addition, it is just a fact that being an artistic director and choreographer is very difficult, if you want to start a family. Ten years ago, Richmond Ballet sponsored a conference hosted by Anna Kisselgoff called “The Glass Slipper Ceiling,” and the four female artistic directors of major ballet companies at the time were speakers. It was on the occasion of my 30th anniversary here. The other three female artistic directors in the US at that time were Celia Fushille, Victoria Morgan, and Dorothy Gunther Pugh.
Celia and Dorothy both had children but they were older and launched, and neither of them did their own choreography. Victoria choreographs but she never had any children. I had a big realization that what I was trying to do – direct a company, stay involved in my own choreography, and raise a family – was not being attempted by any other woman in the country. It is not easy.
DDP: What tangible solution could you give to the female choreographer problem?
SW: I think all of us in the professional ballet world need to do a better job of encouraging female choreographers within our ranks. It is tough because the dancer’s life is short and many dancers want to concentrate on their performing while that special gift is available to them but, if we can work it into their schedules, I think giving them a chance to create helps them develop their artistry on many levels. Female dancers obviously may need a little extra encouragement because of the ballet world’s long-time gender dynamics.
DDP: How might you encourage young women in your company to come forward and explore choreography (or if they are coming forward, how have you already supported them)?
SW: We have had two of our company women and several of our trainee women choreograph for our New Works Festival II in the last several years. After realizing the need for more female voices in the field, an understanding I came to from DDP research, I will redouble my efforts to jumpstart female choreographers here.
I also have a more watchful eye on the repertory, in general, to be sure that there is a variety of voices represented. There always have been but a little extra attention cannot hurt. We live in a world where groups who have felt underrepresented over decades, if not centuries, are feeling the courage to speak up. I want Richmond Ballet to be responsive and to actively demonstrate on a daily basis that our art form is relative, inclusive and a powerful force for a positive world.
DDP: Brett, as these artistic decisions are made and Richmond Ballet’s programming reacts to the current climate, how do you act to ensure the company has the financial means to accomplish the commissions of new voices and diverse works?
BB: I believe all good managers should surround themselves with team members that can be relied upon to provide sound financial data that I can then use to make informed decisions. Transparency is the key to maintaining the status and financial success of the company. Obviously, there are some financial details that need to remain confidential, however, most of our operations can be shared with other team leaders, so if everyone is on the same page on why a decision was made, that goes a long way in avoiding misunderstandings.
I also have found that if I articulate financial implications to artistic decisions, the artistic staff might decide to move in a different direction than they would without this data. I’m also fortunate that Stoner is the founding artistic director of the company and she has always had a wonderful grasp on the financial status of the organization, so her artistic direction for the company always factors in the financial implications to the organization.
DDP: Richmond Ballet is known globally. Many companies that started under similar circumstances outside of NYC, San Francisco, etc. have not been so successful. You even saw this happen when you were first choosing between Richmond and Baltimore Ballet to begin your dancing career, Brett. What do you think has set Richmond apart to succeed?
BB: It comes down to Stoner and her vision many years ago to establish a company different than many others at that time. She led the organization with fiscal responsibility, which, combined with her artistic vision, has continued to garner success and growth. The respect that she earned in the community with powerful leaders, donors, and nationally in the arts world, have all made the organization thrive with their support of her and the company.
Richmond Ballet’s 2019|2020 season continues in November with Studio One, a program that opens with Ancient Airs and Dances, a work choreographed by the artistic director early in her tenure at the company. The program will close with a world premiere by Ma Cong. Tickets can be purchased online at https://www.richmondballet.com/season-tickets/.
See a collection of images from the past 40 years at Richmond Ballet in the following gallery:
Stoner Winslett with the company in 1999. 
Stoner Winslett in 1980. 
Stoner Winslett accepts keys to new Reynolds Metals Building in 1999. 
Brett Bonda in Ancient Airs and Dances, choreographed by Stoner Winslett. 
Stoner Winslett in class. 
Winslett in class. 
Winslett in class. 
Winslett in class. 
Stoner Winslett watching rehearsal. 
Stoner Winslett performing in Richmond Ballet’s production of Swan Lake in the early ’90s. 
Stoner Winslett and friends dressed up for Halloween at North Carolina School of the Arts. 
Stoner Winslett working with Nutracker costume designer David Heuvel. 
Stoner Winslett with Agnes de Mille and Virginia Governor Dalton. 
Stoner Winslett and Ballet Master Malcolm Burn in rehearsal with the company. 
Stoner Winslett in rehearsal with the company. 
Brett Bonda leads Minds In Motion students in Israel during his time as Director of the program. 
Brett Bonda in Jubilee!, choreographed by Joseph Duell. 
Brett Bonda in Mobile, choreographed by Tom Ruud. 
Brett Bonda (far right) dancing in Agnes de Mille’s Rodeo. 
Stoner Winslett’s first production of Swan Lake in 1973. 
Richmond Ballet dancers in the company’s production of Swan Lake in 2013. 
Stoner Winstell performing en pointe in her production of The Toy Shop in 1974. 
The School of Richmond Ballet performing in Stoner Winslett’s production of The Toy Shop in 2018. 
Stoner Winslett in class with the company. 
Brett Bonda instructs the early years of Minds In Motion.
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